While at Brahmin Handbags, I owned the e-mail channel, meaning I was an integral contributor to the e-mail marketing strategy. I designed the layouts, collaborated with a copy writer, e-commerce/marketing team, executed art direction of any extra product shots needed and also sent out the final email to various send lists. In a typical week Brahmin sends about three e-mails.
Together with a fellow Web Designer on the team, I redesigned the Welcome, Post Purchase and Birthday e-mail series.
The Welcome Series contains four e-mails that introduced newly subscribers to the brand by educating them on the robust history of craftsmanship, highlighting Brahmin classics and also surprising them with a special promotion during their birthday month.
The Post-Purchase Series contains three e-mails that the customer would receive after purchasing a product. The intent of the multiple emails would 1. offer a promotion to entice a second purchase, 2. educate them on caring for their newly purchased product and 3. requesting a review to further help other Brahmin loyalists.
Throughout the entire series we decided to utilize photography as a way of engaging the new members of the e-mail community.
While at Brahmin Handbags, I've had the pleasure to collaborate with the photographers and visual manager to style seasonal product photos to be used across the email, website and social channels.
During my time as a Junior Graphic Designer at Rue La La I was responsible for designing doors that represented the individual curated boutiques being featured on the site. I treated each door as its own unique puzzle that was often solved by layering and collaging. Rue La La operates at an incredibly fast pace since the site (and all of its boutiques) refresh twice daily, so as a Junior Graphic Designer, I completed about four to eight doors daily.
While being a Junior Graphic Designer at ALEX AND ANI, I had the wonderful pleasure and opportunity to work on a number of e-mail campaigns. The featured e-mails were sent out during multiple range of seasons.
In 2016 ALEX AND ANI debuted Nightly Meditation throughout their social media accounts. The messages and series are meant to motivate, soothe and inspire their fans to find peace within their own personal lives. The campaign started as a five day series that would occur monthly. Nightly Meditation evolved throughout the year with its design as well as strategy of only being a single post once a month. I designed the templates throughout all editions of the series.
Deities was created to introduce readers to Greek and Roman Mythology while focusing solely on some of the most influential goddesses. This visual representation of the goddesses is intended to emulate the majestic and beautiful aesthetics of fashion photography. Through these images, modern viewers can appreciate the deities for their majesty, complexity, and strength. Today’s women often look to the future and to contemporary figures for their role models —but perhaps we should be looking back at the timeless figures that are the goddesses.
Deities resulted in a complete book filled with introductions to the seven goddesses. The entirety of the book was designed, written and photographed by Ashley Rego. For each of the goddesses, hanging signs reading the specific name of the deity were constructed to hover behind the models. (So each of their names are actually in the shot!)
Along with the book, "trading cards" were created with information about each of the seven featured goddesses. A set of three posters were also created.
Collection of images from this series can be found on my flickr stream. Books and prints are currently for sale, so please don't hesitate to email about where/how to buy! firstname.lastname@example.org
Sixteen students (including myself) engaged in a one week collaborative workshop to explore the magic of creating a unique and consistent typeface. After we did a lot of lettering, refining, and laughing, Astraea the typeface was born. Along with a final vector version, Astraea was also created via a CNC machine in both rough plywood and end grain maple for letter pressing purposes.